THE Marketing Event 2007

Award-Winning, Full-Day, Professional Development Seminar

Is your career moving in the right direction? Do your collateral materials leave something to be desired? Why can’t you win that dream project? How can you squeeze more out of your limited budget and motivate your staff? And how can you be a successful leader if marketing is still misunderstood in your firm?

Get the information, insight, and inspiration you need at THE Marketing Event 2007. Join top executives and marketers in the A/E/C industry for an all-day conference that gives you the tools to Focus, Transform, and Compete at your firm and in the marketplace.

THE Marketing Event is an annual symposium that draws over 150 A/E/C marketers, business developers, firm principals, and chief level officers from around the East Coast to hear from the nation’s top business experts. The event earned the First Place Award for an Outstanding Education Program from SMPS National in 2006. THE Marketing Event is one conference you simply cannot afford to miss!

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SCHEDULE 

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8:30 - 9:30 AM

Registration / Breakfast / Keynote Address

Respect: How to Earn It

Leigh Henderson, Managing Director, Leadership Training Room, LLC

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9:30 - 10:30 AM | Session 1 

Lean and Mean:

20 Ways to Get More Out of Your Marketing Dollars

Carol Greenwald, Professional Services Marketing Consultant

Revolutionary Marketing:

Changing Your Firm Culture from the Inside Out

Sharyn Yorio, FSMPS, Sustainable Marketing, Inc.

Marketing VIPs:

CPSM and the Domains of Practice

Gina Bedoya, CPSM, Bedoya Business Strategies

Martha Huguet, CPSM, Mueser Rutledge Consulting Engineers

Pat Neumann, CPSM, Accu-Cost Construction Consultants, Inc.

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10:45 - 11:45 AM | Session 2

 
Packing a Punch: Develop Client-Centric, Award-Winning Promotional Materials

Ernie Burden, Co-Editor, PSMJ's A/E Rainmaker

What Is a Unique Selling Proposition and Why Do I Need One?

Linda Fanaras, President, Millennium Advertising

How to Be a Boss Without Being a Bitch

Kimberly Yorio and Caitlin Friedman, Authors of The Girl's Guide to Being a Boss (Without Being a Bitch): Valuable Lessons, Smart Suggestions, and True Stories for Succeeding as the Chick-in-Charge

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12:00 - 1:00 PM | Session 3

Email Etiquette: The Next Email You Send Could Cost You Dear! 

Al Borowski, MEd, CSP, PP, Connect All the Dots  

Facing the Impending Brain Drain: Knowledge Management in the A/E/C Industry

Sally Handley, President, Sally Handley, Inc.

Pick Me! How and Why Development Clients Choose You (Panel)

Moderator: Lori Sokol, Founder & Publisher, Development New York Residential Magazine

Panelists: 

Alex Sapir, President, The Sapir Organization

Jane Gladstein, President, Gladstein Development Group

Ron L. Moelis, Esq., Partner, L&M Equity
Participants Ltd.

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1:00 - 2:00 PM | Lunch

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2:15 - 3:15 PM | Session 4

Communication Skills for Tricky Situations 

Susan Murphy, Murphy Motivation and Training

What Is Integrated Marketing Communications? Assess, Align, and Maximize How Your Firm Communicates

Joan Capelin, FSMPS, Hon. AIA, Fellow PRSA, President

Tami Hausman, Ph.D., Senior Consultant

Capelin Communications

You've had Lunch, Now What? Successful Strategies to Capitalize on Networking and Business Development Initiatives

Adrian Miller, President, Adrian Miller Sales Training

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3:30 - 4:30 PM | Session 5 

Public Relations Do's and Don'ts 

Jeannette M. Boccini, Principal and Executive Vice President, LVM Group Inc.

Climbing the Ladder in Your Firm

David Koren, CPSM, Assoc. AIA, Associate Principal, Director of Marketing, Perkins Eastman

Strategic Firm Leadership and Management
Moderator: Susan Steinberg, Beyer Blinder Belle Architects & Planners LLP

Suzanne Lowe, President, Expertise Marketing, LLC

Jennifer Manton, CMO, Loeb & Loeb

Thom McKay, Vice President, RTKL Associates Inc.

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4:45 - 5:00 PM | Closing Remarks

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REGISTER TODAY